In a landmark partnership move ahead of the next awards season, TMY Empire has been confirmed as an official media partner for the CoolWealth Awards 9.0, scheduled to hold on January 11, 2026.
This collaboration is set to strengthen the awards’ reach and impact, combining TMY Media’s strength with CoolWealth’s reputation for honoring excellence across Africa.
Why This Partnership Matters
The CoolWealth Awards has built a name as one of Africa’s most glamorous and high profile recognition events, celebrating achievements in music, film, entrepreneurship, politics, sports, and more, Past editions have drawn luminaries from the entertainment, business, and governance sectors.
By partnering with TMY Empire, the Awards gain access to enhanced media infrastructure, which is expected to bring increased exposure and legitimacy to the event.
What TMY Empire Will Contribute
Under the partnership, TMY News, the media arm of TMY Empire, has committed to producing over 75 editorial features dedicated to nominees, sponsors, and winners. These stories will be published on TMY News and syndicated to other outlets, ensuring participants receive substantial media visibility
This level of editorial investment is unusual for award events in Nigeria, signaling a deeper alignment between media content and recognition platforms.
What It Means for Participants, Sponsors
Nominees and winners will benefit from media spotlight, with articles profiling their achievements and contributions to their industries.
Sponsors and brands will gain more structured promotional access across TMY media channels.
The Awards’ overall brand value will increase as more audiences engage with curated editorial content
Organizers have opened calls for nominations across categories including Music, Film, Sports, Leadership, Creative Arts, Beauty, Business, and more, with interested individuals or organizations told to submit nominations via Tmypaygo, and sponsorship opportunities are available for those seeking broader impact.
Challenges and Considerations
While the partnership is promising, a few potential areas merit careful navigation: Editorial independence Maintaining journalistic integrity will be key; media coverage must not become mere marketing for the Awards.
Quality over quantity Producing 75+ features is ambitious; ensuring each is well researched and polished is essential.
Audience trust Readers are wary of content that feels biased; transparent disclosure of the partnership is crucial.
If executed well, this collaboration could set a precedent for how media groups and award platforms can mutually uplift each other.
Closing Thoughts
TMY Empire’s partnership with CoolWealth Awards 9.0 is a bold and strategic move that could reshape media event dynamics in Nigeria. If both parties uphold high standards of journalism, creative integrity, and transparency, the 2026 edition may very well be the most talked about yet.
Watch out for the rollout of these 75+ editorial features in the coming weeks, and keep an eye on the official Awards site and TMY News for nomination and sponsorship details.
