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Drew Uyi: Bridging British-Nigerian Football Ambitions with Brand Strategy

By Tmy News Editorial Team

London / Lagos – October 2025

Drew Uyi (born Andrew Uyioghosa Ogbomoide) is one of the rising names in African-British sports management, brand strategy, and entrepreneurship. As a registered intermediary with the Football Association FA in England and a FIFA licensed players’ agent, he is redefining how talent from Africa is discovered, managed, and positioned on the global stage.

Education & Early Life: The Foundation of a Global Vision

Born on 30 November 1976 in Birmingham, United Kingdom, Drew Uyi spent his early years between Nigeria and Europe attending primary and junior high school in Benin City before progressing to secondary education in Switzerland and Germany.

He holds a degree in Sports and Events Management from London Metropolitan University and a certificate in Marketing & Advertising from the University of the Arts London. In 2022, he was awarded a PhD in Christian Leadership by Cornerstone Christian University, Atlanta. These credentials underscore not just his academic dedication but his passion for leadership, purpose, and global connection.

Career: Football Agent, Brand Strategist & Entrepreneur

Drew Uyi’s official career as a registered FA-intermediary began in 2018. By October 2023, he was a fully licensed FIFA players’ agent.  Over the years, he has worked with high-profile footballers including Emmanuel Dennis, Ahmed Musa, Wilfred Ndidi, Odion Ighalo, Shehu Abdullahi, Olarenwaju Kayode, and Moses Ebiye.

Some of his significant achievements:

Negotiated the multi-million pound transfer of Emmanuel Dennis from Watford F.C. to Nottingham Forest.

Brokered the transfer of Olarenwaju Kayode from Shakhtar Donetsk to Gaziantep in Turkey.

Involved in Moses Ebiye’s move from Aalesund to Motherwell in 2024.

Beyond traditional sports agency, Drew Uyi is also involved in brand strategy and entrepreneurship, using his cross-cultural experiences and business acumen to build sustainable platforms for African talent.

Social Influence and  Outside Football

Drew Uyi’s influence does not stop on the pitch. In 2023, he was appointed Youth Ambassador of Edo State for his positive influence and exemplary achievements in sports.  He was also nominated for the GAB Awards UK in 2018. These recognitions reflect his ongoing commitment to mentorship, youth development, and leveraging football as a vehicle for social change.

What Sets Drew Uyi Apart dual  identity  and  global networks: Having roots in Nigeria while operating in the UK gives Drew Uyi a valuable bridge between talent in Africa and exposure in European football markets.

Educational depth: His advanced studies in leadership and strategic brand management offer him more than just transactional agent status they give him a vision for sustainable development.

Integrity and representation: In an industry sometimes criticized for opacity, his registrations with the FA and FIFA, and publicly brokering major transfers, build trust.

Youth engagement & social impact: His work as Youth Ambassador and broader mentorship efforts show that he values community development alongside business.

Conclusion

Drew Uyi reflects a new generation of sports agents who are not just deal-makers but culture builders combining education, ethics, strategy, and community. His journey offers lessons: that with credibility, cross-cultural understanding, and strategic vision, one can unlock global opportunities while uplifting others.

For Tmy News, his story aligns with our mission of amplifying authentic African voices transforming industries and changing narratives.

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